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New policy has been published about how YouTube can be used to store and share FAO videos. This policy outlines the steps for storing videos on FAO's official YouTube channel for sharing

Please note the content on this page is in draft and is to be reviewed by the WAICENT Advisory Group (WAG) in September Web accessibilit

3. 2.8a Online content sharing services
(WEBGUIDE/WEB PUBLICATION BASICS)
Please note the content on this page is still under review by the Web Guide Editorial Board Some Web sites store users' content (such as links or videos) and allow them

4. 2.8b Using YouTube to store and share FAO videos
(WEBGUIDE/WEB PUBLICATION BASICS)
...es while on duty / on mission for FAO is the property of the Organization. How to upload FAO video content to YouTube With few exceptions, FAO units and offices wishing to upload video ...

5. The Future of Social Networking
(NEWS/GLOBAL DEVELOPMENTS)
... Marketing and advertising is evolving to take advantage of information from social media sites whereby content is targeted to reach individuals of specific demographics. Search behaviour acros...

6. Collaborative tools and Web 2.0
(NEWS/NEWS FROM FAO)
With the advent of Web 2.0 comes new ways of collaborating and sharing content online. A number of FAO Departments and divisions are considering collaborative tools to share their online cont

7. Latest Checklist for new Web sites
(NEWS/NEWS FROM FAO)
...re the result of Web usability and accessibility studies and have been grouped into five sections: Content quality Usability and interface Metadata, reference information and search engi...

8. Light up the Web with Silverlight 2
(NEWS/GLOBAL DEVELOPMENTS)
..., a cross-browser, cross-platform plug-in that provides the framework for delivering design rich, animated content. Silverlight2 sports a simple framework, built purely on XML and .Net that stands...

9. What is Enterprise 2.0?
(NEWS/GLOBAL DEVELOPMENTS)
...n Introduction to Enterprise 2.0 "Enterprise 2.0 has the potential to provide knowledge and content management in a surprisingly cheap and easy fashion using Web-based tools. Learn what...

In December 2007, a proposal was submitted to the Director General for a new FAO homepage and a new corporate look and feel to be implemented at all levels of the FAO Web site. This proposal has b

...opular, tags that appear smaller are less popular. Click on a tag and you will typically see a list of the content that is related to that tag. Click here to the Web Guide's tag cloud. It is al...

12. 2.8 Social Media Policy
(WEBGUIDE/WEB PUBLICATION BASICS)
...e possibilities. With the advent of "Web 2.0" comes new ways of collaborating and sharing content online and a number of FAO Departments and divisions are considering collaborative to...

...listen in multiple languages, across multiple platforms. We needed something that would aggregate all this content, help us make sense of it and allow us to collaborate around it. At the time, no solu...

14. Web 2.0. So?
(NEWS/GLOBAL DEVELOPMENTS)
...a A wide range of FAO Departments and divisions are considering Web 2.0 tools to manage their online content and communication. Web 2.0 tools have a central role in building knowledge networks w...

15. Contacts
(RESOURCES/RESOURCES)
...-Guide@fao.org if you have any comments, queries or questions. If you have a comment related to the content of a specific section/page of the Web Guide you may also select the "send a...

16. Print Web Guide
(RESOURCES/RESOURCES)
... Full Web Guide CHAPTERS 1. Introduction 2. Web Publishing Basics 3. Planning 4. Content Collection 5. Design 6. Construction 7. Testing 8. Launch 9. Maintenan...

17. Acronyms
(RESOURCES/RESOURCES)
... DWS Distributed Web site management System A Content management system software which automatically creates pages based on a predefined te...

18. Web Guide, Version 1.2, Sep 2009.
(HOMEPAGE/HOMEPAGE)
The Web Guide is the official reference for FAO Web guidelines, policies and procedures. Have a look at the Social Media section.

19. 9.2 Update procedures for Web sites
(WEBGUIDE/MAINTENANCE)
... this procedure are: Data Owner: the Data Owner is the person responsible for the content of a specific Web site or of a specific set of pages. Only data owners or their desig...

20. 9. Maintenance
(WEBGUIDE/MAINTENANCE)
...how to maintain a Web site - in particular the routine control of site performance, link functionality and content freshness.   ...

...s normally require a certain amount of review and maintenance to maintain the relevance and quality of the content.   ...

...ntain broken links. Make sure that your text is consistent with the FAO House Style. Proofreading and content consistency Go through your Web site and re-read the text. If necessary, edit an...

23. 8.1 Launch checklist
(WEBGUIDE/LAUNCH)
... new Web site or a new database accessible through the Internet. Technical Departments are responsible for content. See the FAO Web Quality Assurance Checklist for more details on this policy. ...

...ess to the test environment Static and dynamic Web sites Most Web sites, including in house content management systems (DWS), are placed on the server faoint0b. The URL for this test se...

25. 6.10 Providing access to search
(WEBGUIDE/CONSTRUCTION)
...hing. Set-up can be done by KCEW or KCT, and costs are usually involved. If your Web site uses a Content Management System (CMS), the embedded search engine may provide the best results. KCE...

26. 6.9 Printable pages
(WEBGUIDE/CONSTRUCTION)
...version does not have to be an exact copy of the Web site. The most important element is that the text and content is readable. This can be done by either adjusting the HTML code for tables and images...

27. 6.3 Use of style sheets
(WEBGUIDE/CONSTRUCTION)
Use of style sheets HTML tags were originally designed to define the content of a document. The layout of the document was to be rendered by the browser, without using any formatting tags.

...n Web sites to increase readability. At FAO, the font size you see on most Web sites is 11 point. The “Web Content Accessibility Guidelines 1.0” of the W3C suggest using relative rather than absolute ...

29. 5.3a Design visual identity
(WEBGUIDE/DESIGN)
... You should only begin to think about the graphic design of the site once you have identified and gathered content, understood the scope and message of your Web site and defined the information archit...

... Metadata is commonly defined as data about data. Broadly, this means information about a document and its content. The primary purpose of metadata is to improve resource discovery through keywords, d...

31. 5.2b Define navigation
(WEBGUIDE/DESIGN)
... go next? Where is the home page? Page layout Page layout (i.e. how the contents of a Web page are arranged) is a key aspect of the user's navigational experienc...

...nto subject categories that are normally displayed as a menu. Classifying Web pages Defining the content of a Web page is tightly linked to the planning and content collection and preparatio...

...re Can be tracked using: Web site diagrams showing the organization, grouping and labelling of content categories and pages; wireframes, i.e. a high-level schematic of the page layout a...

...uted Web site Management System (DWS) The Distributed Web site Management System (DWS) is a corporate content management framework used to dynamically manage Web sites' content and publish them a...

35. 5.1 Review user needs
(WEBGUIDE/DESIGN)
...g to design your Web site (based on the data collected and the decisions made during the planning and content collection and preparation phases), you should review the needs of the intended users...

36. 5. Design
(WEBGUIDE/DESIGN)
...re you specify the details of your Web project based on what you have gathered during the planning and the content collection and preparation phases. Designing a Web site means that you: defin...

37. 4.4f Metadata, search engines and their robots
(WEBGUIDE/CONTENT COLLECTION)
...not respect these instructions. The format is very simple: <meta name="ROBOTS" content="value" /> where "value" is replaced by one or more ins...

38. 4.4e FAO standards for encoded metadata
(WEBGUIDE/CONTENT COLLECTION)
...creator of a Web page should be encoded within an XHTML page: <meta name="DC.creator" content="Dave Raggett" /> Notice that we have made use of the prefix (her...

...ion resource. So, the basic format of a meta tag is: <meta name="prefix.element name" content="element value" /> The value in the "content" attrib...

40. 4.4b Why embed metadata in Web pages?
(WEBGUIDE/CONTENT COLLECTION)
...dentally incorrect. However, metadata can help in many other areas, especially in static pages with stable content. With external search engines such as Google, not including any meta tags&nbsp...

41. 4.4a What is metadata?
(WEBGUIDE/CONTENT COLLECTION)
... Metadata is commonly defined as data about data. Broadly, this means information about a document and its content. While the primary aim of metadata is to improve resource discovery, metadata sets ar...

42. 4.4 Metadata
(WEBGUIDE/CONTENT COLLECTION)
...ndards, how they are used and applied and guidelines for producing effective, usable metadata for Web site content. Good quality metadata helps ensure that content is correctly indexed by search engin...

43. 4.3d How to optimize content for search engines
(WEBGUIDE/CONTENT COLLECTION)
Your content will not be useful if it cannot be found! When writing content keep in mind search engine optimization. Use keywords in your text that will reflect the kinds of term

44. 4.3b FAO resources for writers
(WEBGUIDE/CONTENT COLLECTION)
Hidden on the Intranet are a number of useful resources to help you write and edit good online content. Did you know for example, that the official way to write "website" at FAO is in fact

45. 4.3a Writing a page of text
(WEBGUIDE/CONTENT COLLECTION)
...ople tend to jump around more, read things out of order or context, and zero in quickly on desired bits of content rather than analyse material carefully and sequentially. Interactivity is a key compo...

46. 4.3 Writing for the Web
(WEBGUIDE/CONTENT COLLECTION)
...ffected not only by the design and the way information is organized but also by the quality of the written content. Highly institutional text, bad spelling and verbose sentences that run for four line...

47. 4.2 FAO content repositories
(WEBGUIDE/CONTENT COLLECTION)
Policy and Guideline Selecting and sharing document and files A content repository is a store of different types of items (e.g. documents, bibliographical records and images). Typically, they co

48. 4.1 Developing a content inventory
(WEBGUIDE/CONTENT COLLECTION)
Guideline A content inventory is useful in the Planning stage of the development of a Web site. The collecting (and auditing) information about the content of your Web site will streamline the def

49. 4. Content collection and preparation
(WEBGUIDE/CONTENT COLLECTION)
This section focuses on content - the core asset of any information system - and the way in which it is managed both at the corporate level and by the content owner. High quality content (strong Web

...ite, write a description of its subject area/scope. This step is important: to identify the content of the site (e.g. for development, selection and inventory); and as a starting po...

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