1. Web Usability Matters
(NEWS/GLOBAL DEVELOPMENTS)

...abbing graphics Low search visibility Search engines offer visibility to your Web site; optimize by using appropriate tools and tags ...

2. 8.2 Promotion
(WEBGUIDE/LAUNCH)

...ing your site with partners and external audiences is just as important as promoting it within FAO. Search engines count the number of times a page is linked to by other sites when they rank an entry ...

3. 5.2c Define metadata and search requirements
(WEBGUIDE/DESIGN)

...also sets out how you can ensure that your content can be found on the FAO Web site and on external search engines. Any special requirements for classifying, indexing and searching content o...

4. 4.4f Metadata, search engines and their robots
(WEBGUIDE/CONTENT COLLECTION)

...OFOLLOW, but instructs a search engine not to index images found on the page (honoured by only some search engines); and NONE: Instructs a search engine not to do anything with a page (cannot be co...

5. 4.4e FAO standards for encoded metadata
(WEBGUIDE/CONTENT COLLECTION)

...d finally access Web resources. The metadata tags provided by XHTML are widely understood by search engines; at the same time, several search engines (such as Ultraseek, Swish-E, Microsoft...

6. 4.4d How to create or improve current metadata
(WEBGUIDE/CONTENT COLLECTION)

...e than no metadata, because it distorts the search results (of both internal databases and external search engines) and makes it difficult for people to find the information they are looking for. Ther...

7. 4.4b Why embed metadata in Web pages?
(WEBGUIDE/CONTENT COLLECTION)

Search engines rely less than they once did on the metadata in a page when indexing a Web site. This is mostly due to the fact that much metadata is either deliberately or accidentally incorrect. Ho

8. 4.4 Metadata
(WEBGUIDE/CONTENT COLLECTION)

...adata for Web site content. Good quality metadata helps ensure that content is correctly indexed by search engines and content repositories. Given the myriad of metadata standards, classificati...

9. 4.3d How to optimize content for search engines
(WEBGUIDE/CONTENT COLLECTION)

...e titles and near the top of your content. Include your keywords in header tags H1, H2, H3 Search engines sometimes consider words that appear in the page headline and subheadings to be impor...

10. 4.2 FAO content repositories
(WEBGUIDE/CONTENT COLLECTION)

...ic publishing workflows. It also assigns metadata so that information items can be picked up by FAO search engines such as the Information Finder and external search tools. EIMS is the system that man...

11. 3.3 Define the Web site subject scope
(WEBGUIDE/PLANNING)

...are the building blocks for optimising the keyword density on the pages to be submitted to external search engines. prepare for metadata-based indexing and cataloguing: the description and the con...

12. 1.2 Quality criteria of Web sites
(WEBGUIDE/INTRODUCTION)

...s relevant metadata so that it is retrievable (findable) through the FAO Web site and main Internet search engines. In addition, ensure that there are links to the site by other sites of interest to t...

13. 6.2e HTML metadata tag
(WEBGUIDE/CONSTRUCTION)

... The purpose of this meta element is to provide meta-information about the page so that browsers or search engines can find it. Some search engines on the Internet use the name and content attributes ...

14. 6.2c Frames, new windows and pop-ups
(WEBGUIDE/CONSTRUCTION)

...h frame should have focus, and this affects scrolling, searching and the use of keyboard shortcuts. Search engines can link directly to framed content documents, but they cannot link to the combinatio...